Prop Design

I developed an engaging Custom Ring Builder display designed to captivate customers and inspire them to create their ideal ring through hands-on interaction. Integrated monitors allow shoppers to explore the full range of customization options on their own or with the support of an associate. The display also features built-in storage for trays containing additional products and samples, streamlining the experience and encouraging deeper exploration.

Replacing a traditional folding book, I designed a lightweight presentation tray featuring refined design details, luxe suede finishes, and signature brand colors. Collaborating closely with store teams, I developed usage guidelines and presentation strategies to ensure a cohesive customer experience. This solution was introduced as part of a Test & Learn phase to gather insights and inform a scalable rollout across additional locations.

Is a relaxed, inclusive, and accessible shopping environment that blends storytelling with impactful visuals. The flexible display system features movable components, allowing the space to adapt effortlessly as product assortments evolve. A secure tabletop case highlights and protects higher-ticket demi-fine pieces, while thoughtfully sourced wall and floor-length mirrors integrate seamlessly into the aesthetic of 1915 stores. This project balances functionality and atmosphere to create an inviting retail experience for every customer.

I streamlined loose stone and solitaire displays by removing product from trays and doing away with visible certifications, creating a cleaner visual presentation that still fully supports the selling process. The redesigned system features product details discreetly printed on the backs of props and hidden certification drawers integrated into each riser. Developed in close collaboration with store teams, this solution balances simplicity with functionality to enhance both customer experience and associate efficiency.

I refreshed the TOC sign holders with elevated metal finishes and contemporary curves that enhance visual appeal. Collaborating closely with marketing, I streamlined signage to maintain a clean, uncluttered look. To further reduce collateral, I integrated essential marketing content into digital displays, creating a modern and efficient communication solution.

I transformed the lab grown bridal display using new brand color and modern lines. The ring towers offer better tag management and an upscale look that elevates the perceived value of the product the showcase.

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